NSBM Incorporated - Est. 2022

We Turn Underperforming Sales and Marketing Businesses Into Market Leaders.

NSBM is a holding company that operates businesses on behalf of investors, founders and employee-owners. We back companies with real revenue plus real promise, then help them scale. We pair an AI-augmented workforce with modern infrastructure, supported by a delivery system that is proven. A lean model, an experienced team, and a track record you can trust.

Programmatic Prospecting

Custom
Audiences

The Studio

High Performance Email

Zeeto -
Own Data

A Scalable, Repeatable System.

Our first group of acquisitions brought together four companies with strong revenue and valuable data assets that were carrying too much cost. We consolidated them onto a single operating infrastructure and went to work.

An AI-augmented workforce took on the supporting roles. The aging infrastructure and codebase were modernized, then reconnected to a delivery process that ships products tied to revenue. Operating costs fell 75 percent, and the businesses returned to profit within the first quarter.

Ten months in, the group was self-sustaining, with 83 percent of its revenue recurring and combined growth and profit margins nearly double the benchmark investors use to judge a healthy company.

Results
```
Operating costs
Down ~75%
Time to profitability
First quarter
Time to self-sustaining
10 months
Recurring revenue
83%
Growth + margin score
~2x benchmark
Status today
Profitable
```

Acquisition 01

Springbolt

Marketing technology platform.

$36M in Invested Capital.


  • Modernized legacy infrastructure in 90 days
  • Reduced operating costs 75% through consolidation
  • Stabilized and expanded enterprise client base

Acquisition 02

Agency 50

Marketing services firm

30 Years in business


  • Restructured the balance sheet
  • Migrated 3TB of client data in 30 days
  • Converted project-based revenue to recurring

Acquisition 03

Big Data Systems

Database marketing platform

460M+ live-intent records


  • Integrated 280M business and 180M consumer records
  • Added anonymous website visitor identification
  • Expanded operational team through acquisition

Acquisition 04

Zeeto.io

Self-serve lead gen platform

400 terabytes of owned data


  • ~37M total conversions
  • 126M+ total visits in 2025
  •  400+ data attributes per record
  • 200K+ daily questions via patented opt-in

The People Who Make It Work

Marc Pickren
Marc Pickren
Managing Director
Raul Varela
Raul Varela
Managing Partner
Client Success
Matt Treschitta
Matt Treschitta
Managing Partner
Finance and Operations

The Springbolt A.I. Stack

We believe companies that win in the next few years will pair AI that does the work with people who bring experience and instinct. We've always known this, and it's why we built our own workforce of AI agents, each with one clear job and a human owning the outcome. It's how a lean team operates faster, than companies many times its size.

Workflow & Automation
Alistair
Orchestrator
Runs the show, chaining every step from raw data to finished delivery.
Workflow & Automation
Juno
Data Validator
Checks every record so bad data never makes it into a live campaign.
Workflow & Automation
Pax
API Executor
Fires the API calls that move data cleanly between all of our systems.
Workflow & Automation
Kira
Anomaly Monitor
Watches every pipeline and flags anything that drifts out of range fast.
Sales Enablement
Leo
Lead Scoring
Ranks every lead so the team works the ones most likely to close.
Sales Enablement
Vivian
Battlecards
Builds the battlecards that win the hard competitive conversations.
Sales Enablement
Rory
Follow-Up
Keeps every follow-up on time so no real opportunity ever goes cold.
Sales Enablement
Miles
Scheduling
Books the meetings and keeps the calendar moving without the back and forth.
Sales Enablement
Nova
MQL to SQL
Decides the moment a curious lead becomes a real sales opportunity.
Marketing & Demand Gen
Sage
Content
Writes the blogs, briefs and copy that tie back to every product.
Marketing & Demand Gen
Onyx
Optimizer
Tests and tunes each campaign until the numbers move the right way.
Marketing & Demand Gen
Zara
Segments
Carves audiences into the precise segments each message really needs.
Marketing & Demand Gen
Theo
Journey Map
Maps the path a prospect takes from first touch to closed customer.
Marketing & Demand Gen
Ember
Campaign Sync
Coordinates the moving parts so every campaign launches in sync.
Data & Governance
Atlas
Reporting
Turns raw activity into the reports leadership actually wants to read.
Data & Governance
Sentinel
Compliance
Keeps every send consent-based, compliant and ready for any audit.

Institutional Investment Partners

We're proud to operate alongside the firms that back proven operating models and long-term value.

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Headquarters

Springbolt Group
5473 Blair Rd
Suite 100
Dallas, Texas 75231

© NSBM Holdings | Springbolt Group USA

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